The grain-free DERMA formula is designed to take care of dogs with reactive or hypersensitive skin. Specially formulated with ingredients known to reduce skin inflammation, irritation and itching, it creates a protective barrier against environmental aggressors. The DERMA formula also promotes an incredibly lustrous and shiny coat! Furthermore, this formula contains our Prebiotic Fiber Balance. Thanks to a clever blend of soluble and insoluble fiber, each kibble offers an optimal supply of prebiotic fiber contributing to the intestinal flora's balance. For better digestive health, a strong immune system, and increased vitality.
Expertise
- Elaborated by our nutrition experts, each high-quality formula is perfectly balanced and adapted to the dog size, life stage or specific needs.
Protection +
- Ideal for good dental hygiene. Sodium hexametaphosphate (NaPO3)6 helps maintain an optimal level of acidity that reduces the presence of oral bacteria. Vitamins C and E also reduce the inflammatory process. Green tea extract helps control "bad" oral bacteria. Its combination with mint and parsley also refreshes dog's breath.
Zinc +
- Zinc helps maintain healthy skin, reduces hair loss and promotes a shiny coat.
Daily feeding guidelines
ADULT - 1+ YEARS
 |
 |
||
| KG | LB | GRAMS | CUPS |
| 1.5 - 5.5 | 3.3 - 12 | 40 - 105 | 3/8 - 1 |
| 5.5 - 9.5 | 12 - 20 | 105 - 155 | 1 - 1 5/8 |
| 9.5 - 15.5 | 20 - 35 | 155 - 225 | 1 5/8 - 2 1/4 |
| 15.5 - 22.5 | 35 - 50 | 225 - 295 | 2 1/4 - 3 |
| 22.5 - 33.5 | 50 - 75 | 295 - 400 | 3 - 4 1/8 |
| 33.5 - 45.5 | 75 - 100 | 400 - 500 | 4 1/8 - 5 1/8 |
| 45.5 + | 100 + | 500 + 40 /5 kg | 5 1/8 + 3/8 /10 lb |
A standard 250 ml (8 oz) measuring cup = 105 g
CALORIE CONTENT Metabolizable Energy (calculated) = 358kcal/CUP / 3410kcal/kg
Discover our Prebiotic Fiber Balance, exclusive to 1st Choice
Did you know that an essential ally of the dog's immune system is located in its gut?
The microbiota, also known as the gut flora, holds more than 100,000 billion different microorganisms. Among them are many "good" bacteria contributing to overall dog health and well-being.
That's why 1st Choice Nutrition now offers a complete line of specialized dog formulas that contain an exclusive balanced blend of prebiotic fibers! Each formula helps build a healthy microbiota, which can effectively support the immune and digestive systems.
Discover the expertise hidden in the kibble
Each kibble contains a unique fiber blend tailored to the dog's size and life stage. Prebiotic sources have been scientifically selected to obtain an optimal soluble and insoluble fiber ratio, promoting overall health!
Soluble fibers, commonly called prebiotics, are composed mainly of yeast extract and inulin, which comes from chicory root. They nourish the good bacteria naturally present in the gut flora and strengthen the dog's immune system. These good bacteria are also called probiotics.
In our formulas, yellow peas, oats, barley, and alfalfa provide insoluble fibers. The role of these fibers is to optimize intestinal transit as well as improve stool quality and evacuation.
It all happens in the gut
The fermentation of bacteria in the gut contributes to superior nutrient absorption, promoting the dog's overall health. Improving intestinal transit not only helps the dog feel better, but it also makes picking up dog poop a breeze! With a robust microbiota, the dog is better protected against pathogens (harmful bacteria, viruses, inflammation) and benefits increased vitality.
Well-absorbed nutrients can efficiently reach all organs. Skin and coat health significantly take advantage from this positive effect (faster skin healing and reduced shedding).
Look for the seal
Look for the seal on our packaging! It's a guarantee of advanced nutrition based on science for the health of your pet.
Ingredients
Sweet potatoes, deboned salmon, fish meal (a source of DHA), lentils, peas, pea fiber, vegetable oil, suncured alfalfa meal, salmon meal, natural flavor, menhaden oil (a source of omega-7 fatty acid), yeast extract, flaxseed, chicory extract (a source of inulin), L-lysine, calcium propionate (as a preservative), DL-methionine, choline chloride, calcium carbonate, alpha-tocopherol acetate (a source of vitamin E), ferrous sulfate, zinc oxide, yucca schidigera extract, dried whey, manganous oxide, niacin, d-calcium pantothenate, zinc proteinate, vitamin A supplement, cholecalciferol (a source of vitamin D3), thiamine mononitrate, manganese proteinate, biotin, dried spearmint, dried parsley, green tea extract, dried ginger, dried pineapple, sodium selenite, riboflavin, copper proteinate, pyridoxine hydrochloride, vitamin B12 supplement, calcium iodate, folic acid.
Guaranteed Analysis
| Crude protein | 24% min |
| Crude fat | 12% min |
| Crude fiber | 6.5% max |
| Moisture | 10% max |
| Ash | 7% max |
| Docosahexaenoic acid (DHA) | 0.22% min |
| Eicosapentaenoic acid (EPA) | 0.22% min |
| Calcium | 1.2% min |
| Phosphorus | 0.80% min |
| Sodium | 0.20% min |
| Zinc | 0.023% min |
| Vitamin A | 15,000 IU/kg min |
| Vitamin D3 | 1,600 IU/kg min |
| Vitamin E | 300IU/kg min |
| Palmitoleic acid* (an omega-7 fatty acid) | 0.64% min |
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Shower your feathered friend (or furry companion!) with love and rewards at Exotic Wings! Our customer rewards program makes it easy to earn points and save on everything you need to keep your pet happy and healthy. Simply create a free account and you're automatically enrolled. Every dollar spent (excluding taxes and shipping) earns you a point, and those points add up quickly to valuable discounts! Redeem your points at checkout for savings on a variety of bird food, treats, toys, cages, and other pet essentials. We also offer bonus points for referring friends, so spread the love and watch your rewards grow even faster! Sign up today and start earning rewards on all your pet purchases at Exotic Wings!
Our program currently consists of both points & referrals!
Access your rewards by clicking the blue rewards widget on the bottom left of your screen.
Points:
- For every dollar you spend (excluding taxes and shipping) you are rewarded a point!
- Spend your points on discount codes which can be redeemed at checkout.
- 500 Points = $10.00 off an order over $50.00.
- 1000 Points = $25.00 off an order over $100.00.
Referrals:
- Sign into your account and share your referral link!
- Located in the rewards widget on the bottom right of your screen.
- They get a $5 off discount (For orders over $50.00)
- You get a bonus 25 Point for each successful referral.
Have questions about our rewards program? View rewards FAQ's.
The grain-free DERMA formula is designed to take care of dogs with reactive or hypersensitive skin. Specially formulated with ingredients known to reduce skin inflammation, irritation and itching, it creates a protective barrier against environmental aggressors. The DERMA formula also promotes an incredibly lustrous and shiny coat! Furthermore, this formula contains our Prebiotic Fiber Balance. Thanks to a clever blend of soluble and insoluble fiber, each kibble offers an optimal supply of prebiotic fiber contributing to the intestinal flora's balance. For better digestive health, a strong immune system, and increased vitality.
Expertise
- Elaborated by our nutrition experts, each high-quality formula is perfectly balanced and adapted to the dog size, life stage or specific needs.
Protection +
- Ideal for good dental hygiene. Sodium hexametaphosphate (NaPO3)6 helps maintain an optimal level of acidity that reduces the presence of oral bacteria. Vitamins C and E also reduce the inflammatory process. Green tea extract helps control "bad" oral bacteria. Its combination with mint and parsley also refreshes dog's breath.
Zinc +
- Zinc helps maintain healthy skin, reduces hair loss and promotes a shiny coat.
Daily feeding guidelines
ADULT - 1+ YEARS
|
|
||
| KG | LB | GRAMS | CUPS |
| 1.5 - 5.5 | 3.3 - 12 | 40 - 105 | 3/8 - 1 |
| 5.5 - 9.5 | 12 - 20 | 105 - 155 | 1 - 1 5/8 |
| 9.5 - 15.5 | 20 - 35 | 155 - 225 | 1 5/8 - 2 1/4 |
| 15.5 - 22.5 | 35 - 50 | 225 - 295 | 2 1/4 - 3 |
| 22.5 - 33.5 | 50 - 75 | 295 - 400 | 3 - 4 1/8 |
| 33.5 - 45.5 | 75 - 100 | 400 - 500 | 4 1/8 - 5 1/8 |
| 45.5 + | 100 + | 500 + 40 /5 kg | 5 1/8 + 3/8 /10 lb |
A standard 250 ml (8 oz) measuring cup = 105 g
CALORIE CONTENT Metabolizable Energy (calculated) = 358kcal/CUP / 3410kcal/kg
Discover our Prebiotic Fiber Balance, exclusive to 1st Choice
Did you know that an essential ally of the dog's immune system is located in its gut?
The microbiota, also known as the gut flora, holds more than 100,000 billion different microorganisms. Among them are many "good" bacteria contributing to overall dog health and well-being.
That's why 1st Choice Nutrition now offers a complete line of specialized dog formulas that contain an exclusive balanced blend of prebiotic fibers! Each formula helps build a healthy microbiota, which can effectively support the immune and digestive systems.
Discover the expertise hidden in the kibble
Each kibble contains a unique fiber blend tailored to the dog's size and life stage. Prebiotic sources have been scientifically selected to obtain an optimal soluble and insoluble fiber ratio, promoting overall health!
Soluble fibers, commonly called prebiotics, are composed mainly of yeast extract and inulin, which comes from chicory root. They nourish the good bacteria naturally present in the gut flora and strengthen the dog's immune system. These good bacteria are also called probiotics.
In our formulas, yellow peas, oats, barley, and alfalfa provide insoluble fibers. The role of these fibers is to optimize intestinal transit as well as improve stool quality and evacuation.
It all happens in the gut
The fermentation of bacteria in the gut contributes to superior nutrient absorption, promoting the dog's overall health. Improving intestinal transit not only helps the dog feel better, but it also makes picking up dog poop a breeze! With a robust microbiota, the dog is better protected against pathogens (harmful bacteria, viruses, inflammation) and benefits increased vitality.
Well-absorbed nutrients can efficiently reach all organs. Skin and coat health significantly take advantage from this positive effect (faster skin healing and reduced shedding).
Look for the seal
Look for the seal on our packaging! It's a guarantee of advanced nutrition based on science for the health of your pet.
Ingredients
Sweet potatoes, deboned salmon, fish meal (a source of DHA), lentils, peas, pea fiber, vegetable oil, suncured alfalfa meal, salmon meal, natural flavor, menhaden oil (a source of omega-7 fatty acid), yeast extract, flaxseed, chicory extract (a source of inulin), L-lysine, calcium propionate (as a preservative), DL-methionine, choline chloride, calcium carbonate, alpha-tocopherol acetate (a source of vitamin E), ferrous sulfate, zinc oxide, yucca schidigera extract, dried whey, manganous oxide, niacin, d-calcium pantothenate, zinc proteinate, vitamin A supplement, cholecalciferol (a source of vitamin D3), thiamine mononitrate, manganese proteinate, biotin, dried spearmint, dried parsley, green tea extract, dried ginger, dried pineapple, sodium selenite, riboflavin, copper proteinate, pyridoxine hydrochloride, vitamin B12 supplement, calcium iodate, folic acid.
Guaranteed Analysis
| Crude protein | 24% min |
| Crude fat | 12% min |
| Crude fiber | 6.5% max |
| Moisture | 10% max |
| Ash | 7% max |
| Docosahexaenoic acid (DHA) | 0.22% min |
| Eicosapentaenoic acid (EPA) | 0.22% min |
| Calcium | 1.2% min |
| Phosphorus | 0.80% min |
| Sodium | 0.20% min |
| Zinc | 0.023% min |
| Vitamin A | 15,000 IU/kg min |
| Vitamin D3 | 1,600 IU/kg min |
| Vitamin E | 300IU/kg min |
| Palmitoleic acid* (an omega-7 fatty acid) | 0.64% min |
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Shower your feathered friend (or furry companion!) with love and rewards at Exotic Wings! Our customer rewards program makes it easy to earn points and save on everything you need to keep your pet happy and healthy. Simply create a free account and you're automatically enrolled. Every dollar spent (excluding taxes and shipping) earns you a point, and those points add up quickly to valuable discounts! Redeem your points at checkout for savings on a variety of bird food, treats, toys, cages, and other pet essentials. We also offer bonus points for referring friends, so spread the love and watch your rewards grow even faster! Sign up today and start earning rewards on all your pet purchases at Exotic Wings!
Our program currently consists of both points & referrals!
Access your rewards by clicking the blue rewards widget on the bottom left of your screen.
Points:
- For every dollar you spend (excluding taxes and shipping) you are rewarded a point!
- Spend your points on discount codes which can be redeemed at checkout.
- 500 Points = $10.00 off an order over $50.00.
- 1000 Points = $25.00 off an order over $100.00.
Referrals:
- Sign into your account and share your referral link!
- Located in the rewards widget on the bottom right of your screen.
- They get a $5 off discount (For orders over $50.00)
- You get a bonus 25 Point for each successful referral.
Have questions about our rewards program? View rewards FAQ's.
Monthly Specials
