1st Choice Products 🍁

52 products

Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Their dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Their products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of the 1st Choice products are proudly manufactured right here in Canada by a family-owned company established since 1969.

1st Choice

From $25.99 CAD

This formula is perfect for toy and small breed ADULT dogs! It provides a targeted energy intake to boost vitality and helps keep extra weight off. We also chose chicken because it is highly digest...

1st Choice

From $33.99 CAD

Our 1st Choice HYPOALLERGENIC formula is designed to ease digestion for cats with sensitive stomachs. Made with selected, finely-dosed nutrients, this delicious duck formula is completely grain-fre...

1st Choice

$52.99 CAD

Wet food is a great complementary option for all cats suffering from a sensitive urinary system as it increases your cat's water intake. Our 1st Choice - Urinary shredded chicken wet formula was sp...

1st Choice

$68.99 CAD

Try the 1st Choice - Healthy Skin and Coat wet formula! Offering a mixed «wet and dry» nutrition, is the best way to feed your cat. It gives him all the complete nutriments of dry food while adding...

1st Choice

From $38.25 CAD

Our fish-based grain-free DERMA formula, with fresh salmon as 1st ingredient, is ideal for cats with hypersensitive or reactive skin. Purebred cats, for whom healthy skin and shiny coats are import...

1st Choice

Free

Free Sample! 80 g (2.8 oz) packet of 1st Choice Dental Health Adult Cat Food Salmon Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department (dog, ...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Derma Adult Cat Food Salmon Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department (dog, bird, ca...

1st Choice

From $26.99 CAD

Our 1st Choice Sensitive Skin & Coat formula for adult dogs of all breeds promotes a strong and healthy coat in dogs who are prone to skin problems, especially during the change of seasons. Ing...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Sensitive Skin & Coat All Breed Puppy Food Lamb & Fish Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per o...

1st Choice

From $37.99 CAD

1st Choice OPTIMAL GROWTH - KITTEN formula offers advanced nutrition easing the weaning process during which the kitten gradually replaces breast milk with dry food. The mini-kibbles are perfectly ...

1st Choice

From $31.99 CAD

Duck HYPOALLERGENIC formula has been designed to meet the needs of adult dogs suffering from food allergies, intolerances, or need to avoid grains. To obtain a formula that is gentle on the stomach...

1st Choice

$54.99 CAD

Our 1st Choice - Healthy Start wet formula is the ideal complement to dry food for your kitten. This shredded chicken recipe brings an appreciated variety to the menu! Kittens love to explore new t...

1st Choice

From $33.99 CAD

Ingredients Fresh chicken, chicken meal, brown rice, barley, pea starch, menhaden fish meal, chicken fat preserved with mixed tocopherols, potato protein, suncured alfalfa meal, dried citrus pulp, ...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Indoor Vitality Adult Cat Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department (do...

1st Choice

Free

Free Sample! 80g (2.8 oz) packet of 1st Choice Dental Health All Breed Adult Dog Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per departm...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Derma All Breed Adult Dog Food Salmon Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department (dog...

1st Choice

Free

Free Sample! 80g (2.8 oz) packet of 1st Choice Hypoallergenic All Breed Adult Dog Food Duck Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per departmen...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Toy and Small Breed Puppy Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department (do...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Toy and Small Breed Adult Dog Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Medium and Large Breed Puppy Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per department ...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Medium and Large Breed Adult Dog Food Chicken Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order, per departm...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Sensitive Skin & Coat Adult Small Breed Dog Food Lamb & Fish Formula. Want to know more about this food? Click Here Samples are on a 1 (one)...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Sensitive Skin & Coat Senior Dog Food Lamb & Fish Formula. Want to know more about this food? Click Here Samples are on a 1 (one) per order,...

1st Choice

Free

Free Sample! 100g (3.5 oz) packet of 1st Choice Sensitive Skin & Coat Medium and Large Adult Dog Food Lamb & Fish Formula. Want to know more about this food? Click Here Samples are on a 1 ...

1st Choice

$82.99 CAD

This formula has been created to appeal to medium and large breed SENIOR dogs and meet their specific needs. The tasty chicken kibbles are designed to be thinner to accommodate the reduced chewing ...

1st Choice

$54.99 CAD

1st Choice

$67.99 CAD

The 1st Choice - Mature or Less Active wet formula is the perfect choice for your pampered senior feline friend! As cats grow older, they sometime drink less water. Combining this pâté formula alon...

1st Choice

$53.99 CAD

Our 1st Choice - Mature or Less Active wet formula is the perfect choice for your pampered senior feline friend! As cats grow older, they sometime drink less water. Combining this wet formula along...

1st Choice

From $39.99 CAD

Our 1st Choice Mature - Less Active formula is the perfect choice for your pampered senior feline friend. Enriched with glucosamine and chondroitin to promote joint health. Special nutrients and an...

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1st Choice

$54.99 CAD

Try our 1st Choice - Healthy Skin and Coat wet formula! Offering a mixed «wet and dry» nutrition, is the best way to feed your cat. It gives him all the complete nutriments of dry food while adding...

1st Choice

$66.99 CAD

Pamper your cat with this 1st Choice - Sterilized wet formula! No doubt you will get purring thanks for this tasty chicken pâté delight! This formula contains antioxidants for a global immune syste...

1st Choice

$52.99 CAD

Pamper your cat with this 1st Choice - Sterilized wet formula! No doubt you will get purring thanks for this tasty shredded chicken delight! This formula contains antioxidants for a global immune s...

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Kaytee

From $8.99 CAD

~~$48.99 CAD~~

Kaytee exact Hand Feeding Formula was one of the first "instant" formulas available and is one of the most researched and respected products used by professional breeders, veterinarians and conserv...

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Kaytee

$5.00 CAD

~~$6.25 CAD~~

Kaytee Yo Dips Sunflower Seed Treats blend extreme flavors, real fruit pieces and a creamy yogurt coating for a colorful explosion of taste and texture! These dipped treats are a wholesome, healthy...

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Kaytee

$5.00 CAD

~~$6.25 CAD~~

Kaytee Yo Dip Fruit treats blend extreme flavors, real fruit pieces and a creamy yogurt coating for a colorful explosion of taste and texture! These dipped treats are a wholesome, healthy way to gi...

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Goldenfeast

From $28.00 CAD

~~$32.99 CAD~~

Australia is home to a wide variety of eco-systems including rainforests, wetlands, and deserts. Many of these areas provide natural habitats for various types of birds. Our Australian Blend is ins...

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Kaytee

$7.00 CAD

~~$8.50 CAD~~

Kaytee Yo Dips are crunchy fortified nuggets with a smooth, delicious, fruit flavoured yogurt coating. Yogurt dipped treats are a healthy and fun treat for your pet! Dipped in yogurt for added fla...

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ZuPreem

$17.00 CAD

~~$19.99 CAD~~

Sensible Seed Bird Food for Medium Birds is a premium blend of seeds and FruitBlend Flavor Smart Pellets to provide your bird a sensible way to indulge in a seed mix. This blend includes a deliciou...

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Liquid Iodine Dietary Supplement - 2 oz | 4 oz

Morning Bird

From $14.99 CAD

~~$24.99 CAD~~

Liquid Iodine is a dietary supplement designed to address iodine deficiencies in birds. Iodine is required for proper thyroid functioning. Iodine deficiencies can result in difficult moults, poor f...

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Goldenfeast

$24.00 CAD

~~$29.99 CAD~~

South America, comprised of 12 countries, is home to the largest array of birds in the world with over 3,000 species. Inspired by this diverse continent and its many avian habitats, our South Ameri...

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Goldenfeast

$30.00 CAD

~~$34.99 CAD~~

Patagonia’s vast frontier is comprised of areas in Argentina and Chile. This region is made up of various landscapes and climates including rainforests, grasslands, mountains and deserts. Inspired ...

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ZuPreem

$15.00 CAD

~~$17.99 CAD~~

Sensible Seed Bird Food for Small Birds is a premium blend of seeds and FruitBlend Flavor Smart Pellets to provide your bird a sensible way to indulge in a seed mix. This blend includes a delicious...

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Tiv's Treats

From $10.00 CAD

~~$11.99 CAD~~

Tiv's Treats is the latest addition to Exotic Wings' own brand of quality avian products. Featuring a variety of freeze-dried goodies in smaller pieces your small-to-medium-sized bird will love! Wi...

Dice Dangler Medium Parrot Enrichment Toy - K259

King's Cages

From $25.00 CAD

~~$0.00 CAD~~

Hours of fun for your bird without getting destroyed 17.5″ Long x 8″ Wide Rope (K 259)Crazy Dice Toy with dowel, colourful rope, metal bells, plastic dice and plastic beads!Great fun for the bird t...