1st Choice Products 🍁

52 products

Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Their dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Their products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of the 1st Choice products are proudly manufactured right here in Canada by a family-owned company established since 1969.

1st Choice

$68.99 CAD

The wet version of our 1st Choice - Indoor Vitality formula is a great complementary addition to dry food. This delicious chicken pâté contributes to the cat’s hydration and helps control hairballs...

1st Choice

$54.99 CAD

This shredded chicken wet version of our 1st Choice - Indoor Vitality formula is a great complementary addition to dry food. This delicious formula contributes to the cat’s hydration and may help c...

1st Choice

From $39.99 CAD

Ingredients Chicken, chicken meal, rice, pea protein, chicken fat naturally preserved with mixed tocopherols, beet pulp, brown rice, pearled barley, oat groats, dried egg product, natural flavor, ...

1st Choice

From $39.99 CAD

Our 1st Choice Finicky formula is our normal activity cat food specifically designed to satisfy the taste demands of all adult cats. It’s our best tasting cat food that we have ever made. Feeding ...

1st Choice

From $43.99 CAD

Our 1st Choice Weight Control formula is specifically designed for cats that have a tendency to gain weight and also for spayed or neutered cats. A calorie-reduced formula to promote an ideal silho...

1st Choice

From $43.99 CAD

Our 1st Choice Sterilized formula is designed for neutered cats. Since they use 20 to 30% less energy than non neutered cats, this formula can be fed to your cat at all times. It contains a high le...

1st Choice

From $42.99 CAD

Our 1st Choice Healthy Skin & Coat formula is designed specifically to enhance skin condition in all seasons and to produce a soft, shiny coat in both our long-and short-haired cats. Fish and f...

1st Choice

From $32.99 CAD

Our 1st Choice Urinary Health was specially formulated to help prevent the formation of bladder stones through its low magnesium, calcium, and phosphorus content and its mildly acidic pH. It also h...

1st Choice

$68.99 CAD

Our 1st Choice - Healthy Start wet formula is the ideal complement to dry food for your kitten. This chicken pâté recipe is easy to digest and brings an appreciated variety to the menu! Kittens lov...

1st Choice

From $16.25 CAD

Our 1st Choice Healthy Start formula is the best possible initiation to dry food after their weaning period. A calcium-rich formula to build strong bones, fatty acids for optimal development of vit...

1st Choice

From $22.50 CAD

This formula was designed to meet the specific needs of toy and small breed SENIOR dogs. In addition to providing all the essential nutrients, we have added glucosamine and chondroitin to take care...

1st Choice

$89.99 CAD

This SKIN AND COAT formula with lamb and fish was designed to meet the specific needs of SENIOR dogs of all breeds. We have added glucosamine and chondroitin to protect the cartilage and sensitive ...

1st Choice

$94.49 CAD

Ingredients Chicken meal (a source of chondroitin sulfate), barley, oats, peas, chicken fat preserved with mixed tocopherols, pea fiber, suncured alfalfa meal, natural flavor, flaxseed, dried citru...

1st Choice

From $48.99 CAD

Our 1st Choice Sensitive Skin & Coat formula for adult dogs of all breeds promotes a strong and healthy coat in dogs who are prone to skin problems, especially during the change of seasons. Fe...

1st Choice

$87.99 CAD

Sled, hunting or working dogs, as well as those participating in canine agility training, have an activity level much greater than most. This PERFORMANCE formula has been specially elaborated to he...

1st Choice

From $28.99 CAD

Thanks to this DENTAL HEALTH formula, oral hygiene has never been easier! Fed on a regular basis, it helps adult dogs of all breeds maintain healthy teeth and gums while freshening their breath. Fu...

1st Choice

From $31.99 CAD

The grain-free DERMA formula is designed to take care of dogs with reactive or hypersensitive skin. Specially formulated with ingredients known to reduce skin inflammation, irritation and itching, ...

1st Choice

From $25.99 CAD

Our 1st Choice Medium & Large Breed formula for puppies is designed to meet post-weaning nutritional needs and to promote optimal bone development at this critical stage of life, when bones gro...

1st Choice

From $25.99 CAD

Our 1st Choice Toy & Small Breeds formula for puppies is designed to meet post-weaning nutritional needs and to promote optimal growth and development and a strong immune system at this critica...

1st Choice

From $26.99 CAD

Our 1st Choice Sensitive Skin & Coat Formula for puppies of all breeds contains highly digestible animal proteins that help build a strong and healthy coat at this critical stage of life. Ingr...

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Kaytee

From $8.99 CAD

~~$48.99 CAD~~

Kaytee exact Hand Feeding Formula was one of the first "instant" formulas available and is one of the most researched and respected products used by professional breeders, veterinarians and conserv...

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Kaytee

$5.00 CAD

~~$6.25 CAD~~

Kaytee Yo Dips Sunflower Seed Treats blend extreme flavors, real fruit pieces and a creamy yogurt coating for a colorful explosion of taste and texture! These dipped treats are a wholesome, healthy...

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Kaytee

$5.00 CAD

~~$6.25 CAD~~

Kaytee Yo Dip Fruit treats blend extreme flavors, real fruit pieces and a creamy yogurt coating for a colorful explosion of taste and texture! These dipped treats are a wholesome, healthy way to gi...

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Goldenfeast

From $28.00 CAD

~~$32.99 CAD~~

Australia is home to a wide variety of eco-systems including rainforests, wetlands, and deserts. Many of these areas provide natural habitats for various types of birds. Our Australian Blend is ins...

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Kaytee

$7.00 CAD

~~$8.50 CAD~~

Kaytee Yo Dips are crunchy fortified nuggets with a smooth, delicious, fruit flavoured yogurt coating. Yogurt dipped treats are a healthy and fun treat for your pet! Dipped in yogurt for added fla...

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ZuPreem

$17.00 CAD

~~$19.99 CAD~~

Sensible Seed Bird Food for Medium Birds is a premium blend of seeds and FruitBlend Flavor Smart Pellets to provide your bird a sensible way to indulge in a seed mix. This blend includes a deliciou...

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Liquid Iodine Dietary Supplement - 2 oz | 4 oz

Morning Bird

From $14.99 CAD

~~$24.99 CAD~~

Liquid Iodine is a dietary supplement designed to address iodine deficiencies in birds. Iodine is required for proper thyroid functioning. Iodine deficiencies can result in difficult moults, poor f...

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Goldenfeast

$24.00 CAD

~~$29.99 CAD~~

South America, comprised of 12 countries, is home to the largest array of birds in the world with over 3,000 species. Inspired by this diverse continent and its many avian habitats, our South Ameri...

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Goldenfeast

$30.00 CAD

~~$34.99 CAD~~

Patagonia’s vast frontier is comprised of areas in Argentina and Chile. This region is made up of various landscapes and climates including rainforests, grasslands, mountains and deserts. Inspired ...

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ZuPreem

$15.00 CAD

~~$17.99 CAD~~

Sensible Seed Bird Food for Small Birds is a premium blend of seeds and FruitBlend Flavor Smart Pellets to provide your bird a sensible way to indulge in a seed mix. This blend includes a delicious...

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Tiv's Treats

From $10.00 CAD

~~$11.99 CAD~~

Tiv's Treats is the latest addition to Exotic Wings' own brand of quality avian products. Featuring a variety of freeze-dried goodies in smaller pieces your small-to-medium-sized bird will love! Wi...

Dice Dangler Medium Parrot Enrichment Toy - K259

King's Cages

From $25.00 CAD

~~$0.00 CAD~~

Hours of fun for your bird without getting destroyed 17.5″ Long x 8″ Wide Rope (K 259)Crazy Dice Toy with dowel, colourful rope, metal bells, plastic dice and plastic beads!Great fun for the bird t...